Advertiseon lidsthey carry
A lid is a 3x3 grid with the centre left to the laptop's own logo, which leaves 8 rentable zones. You rent one zone, on one lid, for one month, and it goes wherever its owner goes: the office, the conference, the coffee shop table next to a competitor's.
from $5 a zone a month, all in · work email required · us shipping for now
- Company
- Verified employees of one employer
- City
- Everyone carrying a lid in one city
- Region
- A whole region, narrowed by tier
Every matching lid gets the offer
Each owner says yes or no on their own
You bid on segments, never on people
Three ways to aim. Each campaign picks one; run several campaigns to combine them, and a location campaign can additionally narrow by lid tier.
By company
Everyone who proved a work email at the employer you name. This is the only targeting that guarantees who is carrying the laptop, because a one-time code to a company inbox is what put the lid in that segment.
By city
Every lid whose owner is based in the city you name. Good for a launch, a conference week, or a market you are trying to look established in.
By region
A whole region, optionally narrowed by lid tier so you buy reach without paying frontier-lab rates for all of it.
Owners stay anonymous throughout. Once one accepts, you see the employer they verified, their tier and city, the zone, and the rate. You never see a name, a full email address, a shipping address, or a social handle.
Price follows the tier of the lid
Which follows the work email its owner proved. These are floors, per zone, per month, and they are your all-in cost. While a tier has open zones the floor is the price to win; once it sells out, winning means displacing an incumbent and the price rises.
| Tier | Whose lids | From / zone | All 8 zones |
|---|---|---|---|
| Frontier | verified employees of frontier AI labs | From$100/mo | All 8$800/mo |
| Big tech | verified employees of established big tech | From$50/mo | All 8$400/mo |
| Startup | verified employees of startups and everyone else | From$15/mo | All 8$120/mo |
| Explorer | claimed lids, not yet work-verified | From$5/mo | All 8$40/mo |
What $1,000 a month buys at the floor
- S · Frontier10 zones at $100
- A · Big tech20 zones at $50
- B · Startup66 zones at $15
- C · Explorer200 zones at $5
A campaign takes at most one zone per lid, so ten zones means ten different laptops. Those counts assume floor prices: a contested zone clears higher, up to your bid, so read them as the most a budget buys rather than a promise.
A lid can accept work aimed at its own tier or below, paid at that lower tier's rate. Buying tier B does not exclude a frontier-lab lid with an idle zone; it means that owner is paid the tier B rate for it.
The full pricing breakdownOne bid, and it never wins a lid on its own
A bid is a ceiling, not a charge
Your campaign carries one bid: the most it will pay for one zone, for one month. It ranks the offers in a matching owner's feed and it prices the winner, and it is never itself the amount billed.
You pay one increment above the bid you beat
A win clears $1 above the best competing bid it outranked, never above your own bid and never below the tier floor. A campaign with nobody to beat pays the floor.
The highest bid does not get the lid
A bid buys position in an owner's feed, not a placement. Every owner approves or refuses what is in front of them, so the top bid gets seen first and still gets a no if they want to say no. Nothing is charged for an offer nobody accepted.
Being outbid costs nothing
Nothing is placed and nothing is charged. While a tier still has open zones, a campaign bidding the floor can win one. Once a tier sells out, winning means displacing an incumbent, and a campaign bidding under that displacement price wins nothing there until the price comes back down.
Worked through
On a tier B lid with a $15 floor, two campaigns want it: one bidding $20 and one bidding $17. The $20 campaign sits at the top of that owner's feed, and if the owner accepts it is billed $18, one increment above the bid it beat, not the $20 it was willing to pay. With no rival bid it would have paid the $15 floor.
The campaign form shows the live price to win in every tier you are buying, starts your bid there so a new campaign is competitive rather than instantly outbid, and will not take a bid below it.
Early access, stated plainly: there is no bidding volume, win rate, or clearing history to brag about yet, and no bid at any price puts a sticker on a lid without its owner's yes.
You send the vinyl, we do the logistics
In-house printing is future work, not something you can buy today, and shipping is US only for now.
- 01
Send us the vinyl
You supply your own die-cut stickers: mail them in, or drop them off in San Francisco. We receive, check, and store them.
- 02
An owner accepts
Your offer reaches every matching lid. When an owner says yes to a zone, that placement is booked at the rate it cleared.
- 03
We ship one out
We mail that owner a sticker in a kraft mailer. They put it on the zone they agreed to and photograph the lid with the cycle's code in shot.
- 04
You pay per live month
Billing runs monthly per live placement. Each cycle the lid is reshot with a fresh code, so you only pay for stickers still out there.
Four things
- Die-cut removable vinyl, sized to one zone, delivered to us by mail or in person in San Francisco.
- Creative that passes review. We reject anything illegal, hateful, sexually explicit, deceptive, or infringing.
- A target segment and a monthly budget. Your spend never exceeds the budget you set.
- A declared category, from: dev tools & infra, AI products, consumer apps, fintech, crypto & web3, gambling & betting, political & advocacy, everything else. Owners can block categories, so a false declaration reaches nobody it should not have.
The rest of it
How does bidding decide what I pay?
Your campaign's bid is the most it will pay per zone per month, and it is a ceiling rather than a charge. Bids rank the offers in a matching owner's feed and price the winner: a win clears one increment ($1) above the best competing bid it outranked, never above your own bid and never below the tier floor, and a campaign with nobody to beat pays the floor. A bid under a tier's floor cannot win in that tier.
Does the highest bid get the lid?
No. A bid buys position in a matching owner's feed, not a placement. Every lid owner approves or refuses the offers in front of them, so the highest bid gets seen first and still gets a no if the owner wants to say no. Nothing is charged for an offer nobody accepted.
What happens if I am outbid?
Nothing is placed and nothing is charged. While a tier still has open zones, a campaign bidding the floor can win one. Once a tier has no open zones, winning means displacing an incumbent, and a campaign bidding under that displacement price wins nothing in that tier until the price comes back down. Raise the bid or wait for a zone to reopen.
Can I target a specific person?
No. You bid on segments only: a company's verified employees, a city, or a region. Owners stay anonymous. You never see a name, email address, shipping address, or social handle, only that a matching lid accepted.
How do you know someone really works there?
Owners prove employment with a one-time code sent to their work email. The verified domain sets the lid's tier. We keep the domain and a one-way hash of the address, never the address itself, and a typed company name never sets a tier on its own.
Do you print the stickers?
Not yet. You supply your own die-cut vinyl today, by mail or by pickup in San Francisco. We receive it, check it, store it, and ship each accepting owner their sticker. In-house printing is future work.
What if an owner peels my sticker off?
The zone reopens and you are refunded the remainder of that month. Billing is monthly per live placement, so you only pay for time a sticker is actually on a lid.
Is the platform fee on top of the rate?
No. The rate you see is your all-in cost. bidmylid keeps 20% of it and the owner keeps 80%. There is no separate platform charge and no setup fee. Billing runs month to month per live placement: pause a campaign whenever you like to stop new placements, and the ones already on lids bill until they end.
Something else? hello@bidmylid.com
Own a laptop instead?Put yourstickerin the room
Sign in with a work email, pick a segment, set a budget. You pay only for stickers that are actually on lids, and only for the months they are on them.